Daniel Pelavin grew up in Detroit, Michigan, trained as an apprentice in local art studios and began practicing in the days when Adobe was primarily known as construction material. From his earliest work, produced with draftsman’s tools, to a present day virtuosity in digital media, Pelavin has used a restrained and simplified vocabulary of geometric forms, rich, flat colors and letterforms inspired by a wide range of 20th century cultural ephemera. It would be easier to mention the few he has not worked for over the past three decades than to list a roster of his clients. His work, which encompasses illustration, typographic and icon design has been the subject of articles in numerous books and magazines. He is an instructor of illustration, design and lettering, an author of articles on design practice and education and has presented his work to design organizations and universities throughout the United States and New Jersey. He earned his BA in advertising and MFA in graphic design but, credits high school industrial arts classes and studio apprenticeships as his most valuable source of training and inspiration. Pelavin has maintained a studio in New York City since 1979 and is the proud father of daughters ITC Anna and Molly (no typeface as of yet).